Timara Crawley-Pratt
Baltimore Watchdog Staff Writer
Start with a more generalized introduction to the industry.
Baltimore has been in the spotlight for the fantastic networking event a few weeks ago with YouTube Avenue. YouTube Avenue is an event where artists and creators come and network with others and learn how to grow their following online, learn new ways to make money off such a massive platform with tips to help ensure they are running their brand to the best of their ability while mastering the power of different avenues to reach. Include if there are similar events.
In 2005, owned by Chad Hurley, Steve Chen, and Jawed Karim founded YouTube as an online video-sharing platform. YouTube’s creators aimed to make it simple for individuals to publish and distribute videos globally. Before the introduction of YouTube, there were no viable online video-sharing platforms. The average YouTube pay in the U.S. in 2022 was about $1,154 per week or $4,616 monthly. Creators earn about 55% of the revenue on their channels — for every $100 an advertiser pays, Google pays $55 to the creator. The average YouTuber makes about $0.18 per view or $18 per 1,000 views.
YouTube Avenue visited cities like Philadelphia, Atlanta, New Orleans, DC, The Bay, Detroit, and Hoston; this year, it made its way to Baltimore. With invitations sent out to well-known business owners, rappers, and content creators in the city, it was the place to be. Wallo267 was allowed to be a YouTube-appointed cultural advisor and started this event to give the actual game to the inner cities in America. This event features some of the biggest names in the city: Rapper Money Jake, videographer Deshawn Barns, known as Fat Views, rapper YG Teck, journalist Sean of Moments of Spotlight, and many more. With such a fantastic event for the city, many creators didn’t even know something like this was happening. It makes you wonder why and how could something like this help inner cities and creators like the selected few who could experience this event; how could it have helped shape their brand? Towson University student Allin Fevrier has been a videographer for eight years. From the island of St. Lucia to students’ films, Allin has done a lot of work in the film world, and I wondered how this could have helped. “I didn’t know anything about it, but now that I know the first one happened, and I missed it, I think I am better informed now as a creator. I’m trying to make sure my dates are aligned and that I can get there.” How do you think that event could have helped you? “Being in the industry for so long, you already meet very interesting people, but there’s always a value in networking. An old saying is your network is your net worth”- Fevrier.
Another upcoming article: Tylor Mylana has been working on her soon-to-drop EP this winter. YouTube has been a platform where she shares all her music with her fans. “I really would attend YouTube Avenue next year to help my brand and give me a platform to put myself out there as an artist and learn how to market myself better”-Mylana. Looks like more people will be preparing themselves for next year’s event .
Resources:
History of YouTube – “How it All Began & Its Rise” 26 September 2023